When Promo Backfires…

This has been bugging me for awhile, but I haven’t said anything because I understand why writers do it. But, speaking as a reader, it annoys the hell out of me.

Okay. First off. I follow over 200 blog feeds via Google Reader. That’s not including the people I keep track of on my LiveJournal. That’s a lot of reading, but I skim a lot of the stuff that doesn’t interest me, so it really doesn’t impact my time as much as you might think. (Now, when I have stuff I want to comment on, that’s a different story. ;))

Over the past six months or so, there’s been a growing trend in promotion. Instead of or in addition to shameless self-promotion, get your friends, readers, relatives, whatever, to post your book info on their blog, group, etc.

I understand why writers do this. It’s important for them to get their names out, especially new writers (in the case of print publishing, they need to make a certain number of sales in order to remain published). I’ve posted promo for my friends before, too. (Though I’m bad about remembering to do so… like blogging in general. >_<) But I've seen authors who already have several books out doing it, too. Why does this annoy me? The other day, I scrolled past what must have been over twenty blog posts that were exactly the same thing. All promo for one specific book. Now, it’s a book I intended to pick up anyway, because I liked the first and am very interested in seeing what the author does with the follow-up, but Lord and Lady… when I’m scrolling through some fifty-odd posts, it’s bloody annoying for them to all be the same thing. I’m still getting posts in my Google Reader for it.

Sure, you’re getting your name out in front of people, but I’m not so certain it’s in a “good” way. Speaking as a reader, if I’m annoyed enough at the constant promo spamming (and at a certain point, yes, I do consider it equivalent to “spam”) my feed reader, by the time the book comes out several months (in some cases) later, I may not remember why I was annoyed… but I’ll most likely remember the negative connection. It’s possible I might assume it was a bad advance review I read; my memory isn’t the greatest.

I also have to question the effectiveness of this method of promotion. In many cases, I can point to the vast majority of people posting these stock promotions to a single group of writers. That’s not necessarily a bad thing, but how many people outside that group are you going to reach? I’ve noticed that the promotions don’t tend to pass beyond the first circle of people doing them; that is, say you have the Original Author posting the request. Circle A (let’s say about 20-40 people) posts them. Unless there is some significant prize for posting the promotion (such as the case of Dear Author’s viral blog experiment a month or two back), it won’t advance to a Circle B.

Certainly, there are exceptions to this, and perhaps I’m wrong. If so, I would appreciate someone pointing out such, along with links. I don’t follow the entire blogosphere of romance writers; I don’t have that much time! ๐Ÿ˜†

On the other hand… when J.R. Ward’s Lover Awakened came out, I saw a lot of people blogging about how excited they were about the release, or how much they loved it when they read it. I saw probably as many posts about that as I have with the stock promotions. Again, speaking as a reader, I’m much more likely to pick up a book based on posts by people who have read the book vs. people who are posting for a prize. If there’s that many people getting excited about the book, then there’s probably a reason for it.

Frankly, I’d rather see that sort of promo in my feed reader, both as a reader–and as a writer.

Just my opinionated 2c, as usual. ๐Ÿ˜‰

August Events at Romance Divas

Romance Divas Author of the Month:
Gemma Halliday รขโ‚ฌโ€œ Contests workshop from the Golden Heart winner

Aug 5-7 :: Paranormal Event with Carrie Vaughn, LA Banks, CT Adams/Cathy Clamp, Gena Showalter, and Kelley Armstrong.

Aug 11 :: Jessica Faust: Bookends-inc agent in the Chatroom. 9PM EST

August 8-18 :: Getting To Know The Voices in Your Head Workshop with Jo Ann Ferguson/Jocelyn Kelley

Aug 18 :: Theresa Meyers: PR/Promo in the Chatroom.

August 25 :: Multi-cultural Authors Chat with Ann Christopher, Patricia Sargeant, Maureen Smith and Sophia Shaw


Amanda Brice is running a series of Freya’s Bower “author profiles.” (Read: Interviews. ;)) She just posted mine; clicky! ๐Ÿ™‚


Since I posted this on the LJ, I figured I might’s well run it here, too. ๐Ÿ™‚

Interested in winning a free copy of Waking the Shadows? Then comment to this entry with a number from 1 – 30. Guess the correct number and win. ๐Ÿ˜‰

I’ll be closing the contest in a few days, so get your comments in!